We have all heard that your web site speed affects rankings but do you actually know why that is and how it can affect your business on the web? Google’s intention is to bring the very best sites all the time to the search engines users, and this basically means slow websites are never considered good for the user.
Site speed is important because it is a determining factor in the user experience of a website. It only makes sense right? Websites that take forever to load are incredibly frustrating to browse and most of us will leave pretty quickly if a website is taking too long to load pages.
Internet users expect immediate results. If a page takes too long to respond a request, the user will likely go elsewhere. And in addition to having a faster site that improves user experience and SEO, faster sites also reduce operational cost. According to Google this new signal will not effect not more than 1% of search queries. But in future it will be a definite signal when ranking sites.
What are the SEO implications?
Why should this be important to you and your business website? Quite simply the slower a website is to load the more likely people are to leave the page, close the window or tab, before the page completes loading.
Studies have indicated that every second someone has to wait for your page to load their potential to abandon your website increases. The same study says the 47% of visitors expect your website to load in 2 seconds or less and up to 79% of customers are unlikely to buy from a website again based on the performance of the site.
If you are displaying your inventory of products, contact information or news and a percentage of users are not reading it, due to the time it is taking to load, you are losing potential customers. “You put tons of time, energy, and work into building your website, and getting traffic to it with SEO, the last thing you want to do is find out it was all wasted because your website was too slow for your visitor.” says Shawn Champion of Coronation Internet Marketing.
What increases load times?
- The overall appeal of a site in terms of the web page load times every extra widget, feature and script will increase time needed for the website load completely.
- A very well known method of improving page loading speed is to ensure that every image is properly compressed. Use image compression tools to this or if you have a copy of Adobe Photoshop, you can do the compression with that. This may lend to image reductions depending on the quality you need.
- This is the simplest thing to do, just to have a fast website server. This is something that is incredibly simple to do but might cost a few extra dollars a month to have your site hosted on a fast server. It is worth it.
- Another advantageous alteration to consider is the caching of certain data. Content which is a staple part of your site, and which will change rarely, if at all, can be cached in order to reduce loading time. When information is cached, the browser refers to the data somewhat than downloading it all times when a page is opened. This reduces HTTP requests results in a reduced load time.
Is Your Site Affecting Your SEO
If you are at all concerned about this, you should contact an search engine optimization expert or company. They will be able to do a full analysis of the server your website is hosted on and whether you have any issues with images that are too large or if your code is not optimized for speed.