Fast Servers: Does Your Website Speed Really Matter for SEO?

fast server for better seo

fast server for better seo

We have all heard that your web site speed affects rankings but do you actually know why that is and how it can affect your business on the web? Google’s intention is to bring the very best sites all the time to the search engines users, and this basically means slow websites are never considered good for the user.

Site speed is important because it is a determining factor in the user experience of a website. It only makes sense right? Websites that take forever to load are incredibly frustrating to browse and most of us will leave pretty quickly if a website is taking too long to load pages.

Internet users expect immediate results. If a page takes too long to respond a request, the user will likely go elsewhere. And in addition to having a faster site that improves user experience and SEO, faster sites also reduce operational cost. According to Google this new signal will not effect not more than 1% of search queries. But in future it will be a definite signal when ranking sites.

What are the SEO implications?

Why should this be important to you and your business website? Quite simply the slower a website is to load the more likely people are to leave the page, close the window or tab, before the page completes loading.

Studies have indicated that every second someone has to wait for your page to load their potential to abandon your website increases. The same study says the 47% of visitors expect your website to load in 2 seconds or less and up to 79% of customers are unlikely to buy from a website again based on the performance of the site.

If you are displaying your inventory of products, contact information or news and a percentage of users are not reading it, due to the time it is taking to load, you are losing potential customers. “You put tons of time, energy, and work into building your website, and getting traffic to it with SEO, the last thing you want to do is find out it was all wasted because your website was too slow for your visitor.” says Shawn Champion of Coronation Internet Marketing.

What increases load times?

  • The overall appeal of a site in terms of the web page load times every extra widget, feature and script will increase time needed for the website load completely.
  • A very well known method of improving page loading speed is to ensure that every image is properly compressed. Use image compression tools to this or if you have a copy of Adobe Photoshop, you can do the compression with that. This may lend to image reductions depending on the quality you need.
  • This is the simplest thing to do, just to have a fast website server. This is something that is incredibly simple to do but might cost a few extra dollars a month to have your site hosted on a fast server. It is worth it.
  • Another advantageous alteration to consider is the caching of certain data. Content which is a staple part of your site, and which will change rarely, if at all, can be cached in order to reduce loading time. When information is cached, the browser refers to the data somewhat than downloading it all times when a page is opened. This reduces HTTP requests results in a reduced load time.

Is Your Site Affecting Your SEO

If you are at all concerned about this, you should contact an search engine optimization expert or company. They will be able to do a full analysis of the server your website is hosted on and whether you have any issues with images that are too large or if your code is not optimized for speed.

Apache Web Server – A Superior Software Solution in Every Way

apache web server

When it comes to any web server, it is important to realize that their main function is to run a website. Any website has to use one of those and they are delegated with the task of providing webpages to an Internet browser that is used by the visitor. This process can seem complicated and demanding, mainly because it often is. This is also the reason why any web server needs to be reliable and stable, even in the most demanding circumstances.

In the entire field of servers which are used to host websites, Apache web server represents the most widely used solution. Made by The Apache Software Foundation, this software provides support to more than half of all websites on the Internet. At the same time, new users continue to put their trust into the same platforms and for good reason. It provides many benefits to its users and continues to evolve so that these benefits grow both in terms of quality and quantity. Here are the main advantages of using Apache as web server software.

A Wide Variety of Functions

Apache provides its users with many functions which are all very handy when it comes to running any type of modern website. The selection of these functions continues to be expanded with every new version, which further increases the software’s ability to keep up with new demands of the users. With ever changing needs of Internet users and with them the websites they visit, this abundance of function can be much appreciated.

Simple Management

“Unlike other web server software packages, the management process often ends up being very convoluted and hard to master. With Apache, all settings options are very easy to handle and manage, being that its settings documents are also exceedingly accessible for changes.”  says Vancouver web design professional Shawn Champion.

The time-saving factor of learning to use Apache is practically reason enough to make it the web server of choice for any beginner.

High Level of User Customization

Apache uses a full modular structure, which aids any user in making their ideal working setup. With the modular approach, administrators can mold any Apache server to their exact needs, without losing any functionality in the process. Other solutions simply force their mode of operation on the users, while Apache allows them to be customized to user desired parameters.

Effectiveness

Every Apache server is blessed by very effective working parameters. This means that this software is quick and slim, while at the same time it do not use many program resources or assets. By being made with performance optimization in mind, this level of effectiveness is maintained in every new generation of the software.

Operating System Flexibility

Software solutions like Windows servers demand an exact operating system to be run from. Apache, on the other hand, can be used on UNIX, Windows, MacOS or a number of other operating system platforms. This is especially useful for large organizations that use and operate many computers coming from different brands and using different software platforms. Instead of making this an issue, Apache resolves any potential compatibility problem by being able to run on almost anything.

With all these advantages, it is clear why Apache is the number one web server software solution on the planet. Thanks to its maker’s approach to Apache’s further development, there is no doubt that it will remain very popular.